Advancement Strategic Plan Overview

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Advancement Mission

The mission of advancement at St. William Catholic School is: to advance the school’s name, identity message, and good news through a comprehensive marketing plan that reflects the school’s mission; to provide projected enrollment of students as set by the school’s strategic plan through continuous improvement and analysis of enrollment patterns provided by the leadership team; and to identify, grow, and maintain funding prospects and supporters of the school over time.

Definition of the Advancement Committee

The mission of the St. William Catholic School Advancement Committee is to create, plan, implement, and sustain an advancement process that will support the ministry of St. William Catholic School.

The Advancement Committee is a core team of 6-8 dedicated and committed
people who work with the Principal, AoD Administrative Oversight Board (AOB) and Advancement sub-committee chair on the advancement duties outlined in the St. William Catholic School Strategic Plan. Basic responsibilities include:

Basic responsibilities include:

  • Understanding the scope of advancement and working to Identify, Inform, Invite, Involve, Implement, Invest, Improve to grow our school and the support of our community
  • Affirming the mission of the school
  • To increase awareness of St. William Catholic School as a leader in quality Catholic education through a comprehensive marketing plan
  • Working with the school office to increase enrollment and retention at St. William Catholic School through word of mouth, marketing, and open house activities
  • Attracting financial support for St. William Catholic School from alumni, parents, parishioners, charitable foundations/organizations, and the local community through fundraising events and strategies

To view the entire Advancement Strategic Plan, click here.


Advancement Committee Administration

Lori Zoulek, Chair of Advancement Sub – Committee, AOB

2020 – 2021 Advancement Committee members

Lisa Collias, school parent

Ann Kenyon, school parent

Jared Ryan, alumnus

Alisha Hamblen, school parent

2020-2021 Parent Ambassadors – Members and grades they represent

Preschool – Stacey Virga

Jr K – Lisa Markou

K- Anisa Allen

1/2- Alisha Hamblen and Christine Roe

3- Roseanne Herrick

4- Lourdes Perales

5- Tami Delcorvo

6- Nelda Shunyia

7/8- Stacey Virga

Advancement Committee Honorary Members

Betsy Gabrish, Principal

Advancement Creative Team

We are looking for people who are creative or have talents they are willing to share with us monthly or when needed. If interested, please contact Lori Zoulek at or 248-202-1395.

To contact the Administrative Oversight Board, please email us at: